2016, is also the largest traditional fitness industry on behalf of the tenth anniversary of the fitness of the whole, since 2006, the United States Jinshi into China since the hundreds of billions of market has gone through how to change?
From the development of fitness industry in China and the United States, the fitness industry is still undoubtedly a sunrise industry, regardless of China or the United States as a whole fitness consumption continues to grow, and China, it is 100 million talent spread to a gym, first-tier cities Fitness conditions gradually mature, second and third tier cities began to rise rapidly fitness development, the future fitness industry for ten years, will be offline under the rapid development of gymnasium ten years, is likely to produce industry reshuffle ten years, but also the gym Cater to the Internet, the formation of fitness community and fitness culture ten years.
One, 5 trillion: the next decade, will be a key period of industrial dividends!
According to IResearch research analysis, the next decade, the entire physical exercise industry will reach 5 trillion yuan scale, this piece of the market potential is still huge, is currently in the early stage of development, there is no one in absolute leadership, Huge consumption bonus for the time being no one can get! Whether it is the largest industry in the industry Jin Shibao fitness, or sports peripheral equipment manufacturers, are in the initial Nuggets stage.
Second, MAU 20 million: the penetration of the Internet + penetration, software + hardware + venue arrival!
The current fitness software APP monthly activity has reached 20 million, with the development of mobile Internet, the rapid birth of the APP, as well as the rise of sports intelligence hardware, will bring new transformation of this industry, by the traditional people + Two-dimensional space, into the software + hardware + venues of the three-dimensional space, but also from the previous single health tracking, into a real-time tracking of intelligent equipment to Jinshi Fort fitness club, the first ten years can rely on lots of venues and equipment , With the coach and the customer will be able to curriculum customization, health research, but can not do healthy real-time tracking, can not do fitness social, but can not do real-time teaching, fragmented use of time, will be a network of Internet Core issues. Even the new era, fitness coaches are likely to be eliminated, and VR or AR technology to rise to fitness courses in real-time teaching to become another possibility. How to quickly build the traditional fitness industry upgrade, or the rise of the new fitness way how to enter the traditional industry, will run in the next ten years!
Third, the polymerization effect: how to explore a more competitive sports fitness business model?
The current sports fitness industry has the following categories of business models:
1. Large data services: mainly based on advertising and electricity business platform-based profit;
2. O2O services: the physical gym, coach services, event-based activities charge;
3. Peripheral sports fitness products: mainly to buy hardware, and hardware support software to buy;
4. Member value-added services: APP software to provide value-added services, physical gymnasium will be used;
5. Product authorization: to sell products or trademark licensing-based;
In the next decade, the Internet + will usher in the era of aggregation services, that is, winners take the time, because the convenience of greatly improved, and the software for the service greatly engaged in traditional gymnasium, cross-border will become More easily. According to the area of Jin Shi Bao fitness club if the 2000 level calculation, the single store of goods inventory management up to maintain 50, and fitness APP almost no limit, but the initial fitness APP need a lot of offline stores to support its development, which also It is similar to the core competitiveness of Jinshi fitness fitness, professional coaches can levy on the sex 1 to 1 service, and fitness APP category is destined to only general-purpose services, and the venue and equipment is fitness APP class 1:30 Will be unable to prepare the resources, and now look, O2O to APP to improve the gym rate and the number of classes is a mutually beneficial way, similar to the drop taxi to enhance the passenger capacity of the taxi is also convenient for users to facilitate a taxi, and then Will not happen both sides were kidnapped in the APP on the situation, you need to take a good grasp.
