Recently, the State Council issued a "on the development of fitness and leisure industry to speed up the development of guidance" (hereinafter referred to as "opinions"), the deployment of fitness and leisure industry to promote a comprehensive healthy and sustainable development. On the introduction of the background of the document, the significance and implementation of such issues, the reporter interviewed the main functions of the document department of the Secretary. Wang Weidong, Director of Sports Economics Department of the State Sports General Administration, Hao Fuqing, Deputy Director of Social Development Department of National Development and Reform Commission, Peng Decheng, Director of Planning and Finance Department of National Tourism Administration, answered the relevant questions.
Q: In 2014, the State Council promulgated the "Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption". Why should we develop special documents on the development of fitness and leisure industry? What is the relationship between fitness and leisure industry and sports industry?
A: The fitness and leisure industry is a series of economic activities based on the sports as the carrier and the participation of the experience as the main form to promote the physical and mental health, to provide the public with related products and services, covering fitness and leisure related services, fitness and leisure facilities, Fitness and leisure equipment, manufacturing and other industries, and tourism, health, pension and other life service industry has a strong relevance, the economic role of the obvious, the development potential is huge. Fitness and leisure industry is the most direct field of social participation in sports, is the core and foundation of sports industry, is an important driving force for the comprehensive development of sports.
In recent years, with the development of China's economy and society and the improvement of people's living standards, the rapid development of sports industry. Which to meet the urban and rural residents sports-oriented fitness and leisure industry performance is particularly prominent, can be described as bright spot. Skiing, mountain climbing, marathon, cycling and other projects flourished, especially in some areas of the Midwest, fitness and leisure industry has become an important force to lead the local economic and social development. At present, China's entry into the well-off society has become the decisive stage of building a well-off society, and the people's consumption demand has gradually changed from a variety of quality of life to a higher quality of life. From the kind to the participatory, service-oriented and healthy investment, the concept of people's diversification Fitness and leisure needs growing. However, compared with China, the development of fitness and leisure industry is still lagging behind, the scale is not large, the quality is not high, production and demand docking poor, effective supply shortage, there are some institutional barriers, urgent need to accelerate development. Face the new economic situation, the new situation of social development, enacted to reflect the public consumption will, in line with the current reality, to meet the development needs, force more accurate policy documents, to further crack down the institutional mechanisms to speed up the development of fitness and leisure industry, National health and happiness index, it is particularly urgent and necessary.
In 2014, the State Council issued the "Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption" (Guo Fa (2014) No. 46, hereinafter referred to as No. 46 document), clearly put forward the national fitness to national strategy, established the sports industry national The position of the new economic growth point. It should be noted that there is a deepening relationship between "opinions" and document 46. 46 is the top of the development of the sports industry design, policy measures highlight the comprehensive, systematic, and complete. "Opinion" is focused on the field of fitness and leisure industry, highlighting the problem-oriented, seeking truth-seeking, focus on force. The main idea is to vigorously cultivate the main body of the market, strive to improve the facilities, strengthen innovation to promote manufacturing upgrades, to promote the sports industry supply side of structural reform, optimize the consumption environment, so that ordinary people can participate in fitness and leisure, enjoy quality service, and get a sense of.
In the real trick, the "opinions" stressed the need to develop fitness and leisure focus on sports directory to outdoor sports as the focus, the development of fitness and leisure sports industry series of planning, which also snow and ice, mountain outdoor, water sports, Aviation sports 5 outdoor sports were highlighted, in the decentralization of decentralization, land security, financial support and other aspects of a more targeted policy measures. Preliminary estimates, by 2020 the main scale of these major fitness and leisure sports industry will be more than 1.5 trillion yuan, and the formation of snow and ice movement southward expansion, mountain three vertical and horizontal outdoor, water sports two rivers and two sea, Circle three lines, aviation sports 200 km flight circle and other sports industry development pattern. The relevant plan has been completed and developed. "Guidance" issued, several plans will also be released.
Q: This year the country in the "13th Five-Year Plan" clearly put forward the "healthy China construction" and held a national health and health conference, "opinions" in the implementation of healthy China, what are the specific manifestations? Not long ago the State Department has just issued a "National Fitness Program (2016 - 2020)", "opinions" with what is the relationship?
A: Health is to promote the comprehensive development of human beings is an inevitable requirement, is the basis for economic and social development, is the national prosperity and national prosperity and an important symbol, but also the broad masses of the common pursuit. General Secretary Xi Jinping in the National Health and Health Conference stressed: "no national health, there is no comprehensive well-off", fully embodies our party to the people as the center of the development concept. As an important meeting held during the critical period of achieving the goal of "two hundred years", the National Health and Health Conference was convened to sound the horn of the era of building a healthy China. As an important part of building a healthy China, sports plays an important role in improving the people's physical and health level, promoting the comprehensive development of people, enriching the people's spiritual and cultural life, inspiring people to carry forward the spirit of excellence and breakthrough. Not long ago, the Central Political Bureau meeting considered and adopted the "Healthy China 2030" Plan, "General Secretary once again stressed the need to establish a large health concept, the people's health on the priority development of strategic position, and actively promote healthy and civilized way of life, To promote the integration of national fitness and national health depth. It can be said that the construction of healthy China has opened up a broader space for the development of Chinese sports in the new period and put forward new and higher requirements for sports work in the new period.
In essence, the development of sports and sports industry is to practice the "development of sports, enhance people's physique," the fundamental purpose of this sport, are to meet the growing masses of the sports needs of the masses, to achieve national health this the fundamental objective. To speed up the development of fitness and leisure industry, is to give full play to the market mechanism of the allocation of sports resources to determine the role of mobilization of social forces to participate in the development of sports industry, innovative fitness and leisure sports to promote popularization, to stimulate the enthusiasm of the masses to participate in sports activities, the formation of a healthy lifestyle new fashion , To further tap and release the sports consumption potential, to promote the sports industry to the depth of development, the full realization of the national fitness and national health depth integration.
In June this year, the State Council issued a "National Fitness Program (2016-2020)", from the perspective of sports, the next five years to deepen the reform of sports, the development of mass sports, promote the national fitness new fashion, promote healthy China to build, Our sports system "thirteen five" period to promote the mass sports work of the main programmatic document. But the sports industry is not the sports sector industry, but the whole society of the industry, the development of fitness and leisure industry need to rely on social forces to participate. "Opinions" is cut from the industrial point of view, through the improvement of service system, cultivate the main market, optimize the industrial structure and layout, strengthen the facilities, promote the upgrading of manufacturing innovation, optimize the consumption environment and other initiatives to guide the development of social fitness and leisure industry, Sports sector supply side of the structural reform, so that ordinary people can participate in fitness and leisure, enjoy quality service, comprehensively enhance the sense of happiness and access to a sense. It can be said that these two documents are one of the two sides, are sports services, economic and social development of the comprehensive function of the important embodiment of the "development of sports, enhance people's health," the full implementation. Two documents have been issued, fully illustrates the party and the state of sports development attaches great importance to, will effectively promote the sports and sports industry, the coordinated development of national fitness and promote the deep integration of health.
Q: In the "thirteen five" start of the introduction of the "opinions" in the implementation of the five development concept of what specific embodiment?
A: The Outline of the Thirteenth Five-Year Plan for National Economic and Social Development clearly put forward the five development concepts of "innovation, coordination, green, open and shared". The four basic principles of "market-oriented, innovation-driven", "change function, optimize the environment", "promote the classification, promote the development" and "focus on breakthrough and strive for practical results" fully reflect the five development concepts To follow the industry development law, based on the overall situation, to promote the comprehensive development of various sectors of the industry, coordination and coordination of fitness and leisure industry and the cause of the national fitness, to improve the quality of service, to improve the quality of service, To promote fitness and leisure and tourism, health and other industries integration interaction; to "around the way", Beijing-Tianjin-Hebei coordinated development, the Yangtze River Economic Zone with three major national strategies, combined with new urbanization, new rural construction, precision poverty alleviation, shantytowns The country's major strategic plan; to vigorously promote the government decentralization, reorganization and integration, optimization services, efforts to crack the social capital investment fitness industry, "glass door", "spring door", "revolving door" and other issues; , Different treatment, to protect the basic fitness needs of the public, to promote Body leisure industry diversification.
Q: What is the overall development goal of "opinion"? How to achieve this?
A: "Opinions" clearly proposed "to 2025, the basic form of a reasonable layout, functional, complete range of fitness and leisure industry development pattern, the market mechanism is increasingly perfect, more and more vigorous consumer demand, the industrial environment is optimized, the industrial structure is becoming more reasonable, And service supply more abundant, significantly improve the quality of service and level, with other industries more closely integrated development, fitness and leisure industry to reach the total size of 3 trillion yuan. In order to achieve this goal, "opinions" proposed to focus on the following six areas to promote: First, improve the fitness and leisure service system. From the popular daily fitness, the development of outdoor sports, the development of special sports, promote industrial interaction, promote the "Internet + fitness and leisure" and other five areas, which will also develop the specific planning of the ice and snow, mountain outdoor, water sports, Mount movement, air sports 5 outdoor sports were highlighted. Second, cultivate the main body of fitness and leisure market. From the support of various types of enterprise development, to encourage public entrepreneurship innovation, and strengthen the three aspects of sports social organizations put forward specific tasks and support policies. Third, optimize the structure and layout of fitness and leisure industry. Proposed to focus on improving the proportion of service industry, improve the structure of fitness and leisure industry; organization to carry out resource surveys to support the local to create a unique fitness and leisure industry. Fourth, strengthen the construction of fitness and leisure facilities. Stressed the need to further improve the fitness and leisure infrastructure network, make an inventory of the existing sports venues resources to strengthen the characteristics of fitness and leisure facilities, and clear the relevant tax incentives. Fifth, to enhance the equipment R & D and manufacturing capacity. From the promotion of transformation and upgrading, enhance the ability of independent innovation, strengthen the three aspects of brand building fitness equipment manufacturing industry put forward specific tasks. Six is to improve the fitness and leisure consumption environment. Stressed the need to deepen the consumption potential, to stimulate the public fitness and leisure consumption needs; to improve the consumer policy to support the masses for health consumption; to further promote the development of sports media, guide the concept of consumption.
Q: What are the new highlights of the "opinions" policy measures?
A: In the "opinion" development process, we have been the relevant departments of the strong support, especially in decentralization, land security, financial support and other aspects of the policy, more specific than the original, targeted and more operational , Higher gold content.
"Opinions" clearly proposed to continue to promote the "discharge service" reform, by accelerating the transformation of government functions, a substantial reduction in fitness and leisure activities related to the approval issues, the implementation of negative inventory management, and promote airspace waters open. Promote the reform of the sports industry associations, strengthen the ex post facto supervision, improve the relevant security service standards, strengthen the industry credit system. Improve the government publishing platform, information exchange platform, guide the exhibition platform, resource trading platform.
"Opinions" clearly suggest that planning and land use policies should be optimized. To meet the overall scale of land use, urban and rural planning, environmental planning and other related planning major fitness and leisure projects, in line with the principle of ensuring the timely arrangements for new construction land plan indicators. In the land use planning to determine the city and village, town construction land outside the layout of the major fitness and leisure projects, according to the separate site selection site. The use of existing fitness and leisure facilities, real estate additional accommodation, catering, entertainment and other commercial service facilities, approved by the agreement can be used for land procedures. Support rural collective economic organizations to do or to land use rights shares, joint ventures, etc. to participate in fitness and leisure projects.
"Opinions" clearly put forward to improve the investment mechanism. The use of sports industry investment funds to guide the social forces to participate in fitness and leisure industry. Encourage social capital to market the way to set up fitness and leisure industry development investment fund. Through the lottery charity on fitness and leisure related projects to give the necessary funding. Encourage eligible sports facilities to apply for special construction funds, corporate bonds. To promote the development of fitness and leisure areas of government and social capital cooperation demonstration, for government and social capital cooperation financing support fund support. Encourage local through the sports industry to guide funds and other channels to the fitness and leisure industry to be necessary support. And further improve the government to buy public sports service system mechanism.
In order to effectively promote the development of fitness and leisure industry, in addition to the implementation of detailed support policies, the release of reform bonuses, but also from the talent team construction, standardization, statistical system construction, work mechanism construction and so on. In these areas, "opinions" also made a clear request.
Q: to promote the implementation of "opinions", the sports sector, what specific initiatives?
A: a sub-deployment, nine points to implement. "Opinions" clearly require all localities and relevant departments in accordance with the views of this request, combined with the actual situation, pay close attention to the development of specific implementation opinions and supporting policies. General Administration of Sport, Development and Reform Commission, the National Tourism Administration to the relevant departments to implement the views of the situation to carry out supervision and inspection and follow-up analysis, major issues in a timely manner to the State Council.
Sports departments at all levels will earnestly implement the Party Central Committee and State Council decision-making arrangements, profoundly understand the spirit of "opinions", grasp the historical opportunity, comprehensively deepen the reform, the sports industry work to rise to the same height with the sports, and actively promote the development of fitness and leisure industry. On the one hand, we should give full play to the decisive role of the market in the allocation of resources, through the decentralization of decentralization, reorganization and integration, to achieve political separation, political and social separation, to maximize the opening of sports resources, and guide social forces jointly set up fitness and leisure industry, The supply of sports products and services. On the other hand, we should give full play to the leading role of the government, seek long-term development, do top-level design, through policy guidance, standardization, platform support and other means to strengthen the fitness industry's macro guidance and basic system construction, and strive to improve the field of sports industry The level of management services.
First, planning to lead, improve the fitness leisure service system. In accordance with the "opinions" requirements, focusing on outdoor sports, through the development of fitness and leisure focus on sports directory and a series of sports industry planning, and vigorously support the consumption of leading fitness and leisure project development.
