"2014 China training fitness equipment industry development report" recently released, this is a special category of sporting goods first report. However, the worry is that the current in China, the frequency of participation in fitness activities is still at a low level.
The report shows that China's weekly participation in fitness activities less than once the proportion of the population as high as 62.58%. And participate in fitness crowd, more than half will choose outdoor fitness, gym participation in fitness activities, the proportion of only 6.60%.
"30 years ago, when I came to China, I saw the factory full of morning exercise, but now rarely see someone doing radio exercises." World Sporting Goods Federation Secretary-General Robert Cook said, now there More than 45% of Chinese people rarely participate in sports on weekdays.
In his view, "there is no active mass sports activities, there is no huge sports population, there will be no prosperous market.
For the current fitness industry problems, China Sports Goods Industry Association Vice Chairman Peng Xiao pointed out that the fitness industry to strengthen product technology research and development to enhance the core competitiveness and civilians trend; the second is to enhance product quality and level of after-sales service; Third, to carry out network marketing business, broaden the export channels; Fourth, the use of diversified marketing tools.
For this reason, during the fair, the "innovation" concept became the most frequently mentioned vocabulary. For example, as one of the largest exhibitors Shu Hua launched a cage-style multi-purpose sports venues and outdoor integrated training device. According to the relevant person in charge, at present, in order to solve the problem of limited training venues, enterprises have developed a cage-style multi-functional sports venues this project, thus effectively alleviate the situation of the lack of fitness facilities.
"The fitness is a long-term development process, as one of the important components of the fitness industry should give full play to its leading role." The official pointed out that "innovation" concept not only includes product innovation, but also marketing, services and many other links The He pointed out that in the context of the national fitness, enterprises can be timely innovation, and effective promotion of mass sports, is expected to be the future of sustainable development opportunities.
In this regard, China Sports Goods Industry Federation Vice Chairman and Secretary-General Li Hua stressed that "innovation as a starting point to re-build the core competitiveness of the industry will become a future period of the parties need to crack the key proposition." Previously he has repeatedly told reporters Said that for more than ten years of development of the Chinese sports industry, the top priority is the "Made in China" transformation and upgrading to "China-made."
He said that in the new period of development, "innovation" will become China's sporting goods industry to achieve sustainable development of the only way. In particular, with the rise of the national fitness boom, sporting goods industry outside the development of the environment worth the wait. "Policy guidance and the enhancement of national fitness awareness will effectively promote the comprehensive and sustainable development of China 's sporting goods industry.
For the national fitness, with 20 years of experience in fitness equipment marketing Shenzhen good family chairman Zhang Jiahua deep experience. He believes that the development of fitness for the Chinese fitness industry to provide an innovative opportunity. In particular, enterprises in this process, according to different age groups, needs and other elements of specialized research and development production, and make it ultimately benefit to everyone.
As the leader of China's fitness management services industry leader Ding Li-rong also believes that companies must take the road of differentiated development, brand strategy to further focus and precise positioning, and constantly improve the corporate brand strategy.
He told reporters that China's sporting goods industry to maintain the growth of the most fundamental way is to develop customers, innovative products and broaden the channel. Ding Li-rong stressed that in the national fitness background and innovative ideas under the guidance of sports equipment is no longer a simple consumer durables, but should be a public can get happy from the terminal.
However, China Sports Goods Industry Association, vice chairman Peng Xiao admitted that in China, the use of home fitness equipment is not high prevalence and low utilization rate. Among them, only 30.57% of the respondents used fitness equipment, 12.64% of the respondents use a home fitness equipment every day.
In this regard, has a hundred years of history of the European brand BH global CEO Pa Bo Luo told reporters in China, training public exercise habits is the most important task of the fitness industry. Especially in the global economy is not the current downturn, innovation should be seen as its "breakthrough" the most effective way.
He believes that with its products in the "minor repair" brains, it would be better to develop a new "rules", that is closer to the needs of consumers, in line with the pace of development of science and technology. For example, he said, the introduction of the concept of electricity, as well as the combination of electronic products is the best choice for the development of fitness industry.
For the current development of China's sports industry, Li Hua stressed that China's current socio-economic environment into the "growth rate of the shift period, the structural adjustment of the pain period, pre-stimulating policy digestion period", which "forced us Expand domestic demand, improve the ability to innovate and promote the transformation of economic development.
"The most critical 'weapon' is innovation in order to get the final victory of this change war." Innovation includes technological innovation, management innovation, and speeding up the integration of information and industrialization.
